About Elusive Innovations

Custom software for growing mid-sized businesses.

We build custom software, integrations and AI for growing businesses. From our office in Oss, we work with the people who run your processes every day.

Vacancies

Our mission

We exist to take away the work that happens outside the software. At companies that have grown, that is rarely one large process. It is details someone enters twice, a report someone assembles by hand, and an exception the package does not allow for. We build the software that does allow for it, and connect that to whatever stays. What that buys is time going back to the work a team actually adds value with.

A working session in our meeting room at Romeinenweg in Oss

Visiting address

Romeinenweg 110-E
5349 AL Oss
Netherlands
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The team

The people behind Elusive

Builders, strategists and makers from Oss. These are the people who design your system, build it, and keep it running.

Our office

At Romeinenweg

Six pictures of an ordinary working day in Oss. This is what you walk into when you visit.

Four team members at the meeting table, the screen reads 'Wij halen het handwerk uit je planning'
Working session at the table
Three team members standing around a colleague at his screen
Looking on at one screen
Two team members working at their desks under the Elusive logo on the wall
Desks under the logo wall
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Wide monitor showing a dashboard, a team member looking on
A dashboard on screen
Two team members playing chess at the meeting table
Chess at lunch
Sign with the Elusive logo and the word Welkom on the office door
The sign on the door

Our home base

Rooted in Oss

We are from Oss, a Brabant town with a maker's mentality: down to earth, hard working, sleeves rolled up. That attitude runs through what we build. We are proud of where we come from, and of what we make here.

See what we build from Oss, and who for

Molen Nieuw Leven, Oss
Molen Nieuw Leven, OssPhoto: Krzysztof Golik · CC BY-SA 4.0
Grote Kerk, Oss
Grote Kerk, OssPhoto: Krzysztof Golik · CC BY-SA 4.0
Province
Noord-Brabant
Region
Noordoost-Brabant
Coordinates
51.77° N, 5.52° E
Home base
Romeinenweg 110-E

Our story

From Christmas dinner to a company

What started at the end of 2025 as a joke over Christmas dinner is now a company with a team that brings over thirty years of combined experience: young enough to stay on top of what is happening in AI, around long enough to know what survives in production.

In 2025, embedded software engineer Jari van Bakel helped co-founder Mitchel set up the business processes across his four Dutch and three German locations more intelligently. By applying AI and automation, we gained clear insight into our input and output. For the managers that meant more efficient processes, better steering of teams, and more grip on the organization.

It gave us both a huge amount of energy. In the end we said to each other, laughing: 'Maybe we should just turn this into a company.' That joke became reality.

In 2026 we launched Elusive Innovations. We have since completed more than ten projects for a wide range of clients. What we see every time: most of the hours sit in the handling around a process, in the retyping, the checking and the passing on.

To everyone who already trusted us: thank you. This is only the beginning.

Mitchel and Jari, co-founders of Elusive Innovations
Mitchel and Jari, where it started

What we do

We work in six service lines. A project usually draws on two or three of them.

  • Two monitors showing a web application with empty form fields, in front an open ring binder with a printed order list marked in pencil

    Custom software

    Custom software: web applications, portals, internal tools and dashboards, built around your process.

  • Label printer printing a shipping label next to a stack of taped parcels in a small warehouse

    Business automation

    Business process automation: sales, marketing and operations, CRM flows, and the manual handling between systems.

  • Reception desk after hours with a desk phone and headset, an open document scanner, a tray of incoming mail and a dark monitor

    AI solutions

    AI solutions: software that reads a call, a document or a request and carries out the next step.

  • Screen on a pillar in a production hall showing a bar chart, below it a whiteboard with half-wiped weekly figures

    Data and dashboards

    Dashboards and reporting: figures from your systems on one screen, current, without a manual export.

  • Smartphone showing an app screen with three buttons next to pencil sketches of app screens, a pencil and an eraser

    Apps and products

    Digital product development: a first version of a product you intend to sell, built so you can keep building on it.

  • Wide monitor with Google search on the left and the Elusive website on the right, a team member watches from his chair

    Marketing and online visibility

    Marketing and online visibility: websites, SEO, AI visibility, advertising and content, connected to the systems where enquiries come in.

Company details

Elusive Innovations B.V.

Chamber of Commerce: 42084856

Romeinenweg 110-E, 5349 AL Oss, Netherlands
info@elusiveinnovations.com