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Privacy Policy

Last updated: 1 October 2026

1. Introduction

Elusive Innovations B.V. ("Elusive Innovations", "we", "us", or "our"), registered with the Dutch Chamber of Commerce under number 42084856, places great value on protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your data when you visit our website elusiveinnovations.nl and use our services.

This policy explains how we use personal data and how you can contact us about it.

2. Data we collect

We may collect the following types of personal data:

Contact details: name, email address, company name, and phone number when you fill out our contact form or communicate with us directly.

Project information: details about your project requirements, budget range, and business needs as provided through our forms.

Technical data: IP address, browser type, operating system, referring URLs, and pages visited, collected automatically during your visit, without cookies.

Google Ads data: ad performance, campaign metrics, and audience insights obtained via the Google Ads API as part of our advertising and marketing services.

If you use the speech demo, your recording and transcript are processed through xAI to fill the example fields. Use fictional information rather than customer data.

3. How we use your data

We use the information collected for the following purposes:

To provide and maintain our services, including custom software, automation solutions, AI and data solutions, and digital marketing services.

To respond to your inquiries and communicate about your projects.

To assess job applications and contact applicants.

To improve our website, services, and user experience.

To manage and optimize advertising campaigns via the Google Ads platform on behalf of our clients.

To comply with legal obligations and protect our rights.

4. Google Ads API & third-party data

We use the Google Ads API to provide advertising management and optimization services. In this context:

We access Google Ads account data solely to manage, report on, and optimize advertising campaigns as authorized by our clients.

Google Ads data is used exclusively for campaign management, performance reporting, and advertising optimization. We do not sell or share this data with unauthorized third parties.

Our use of information received through Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

We implement appropriate technical and organizational measures to protect all data obtained via the Google Ads API.

5. Data sharing & disclosure

We do not sell your personal data. We may share your information in the following circumstances:

With service providers who help us operate our website and deliver our services (e.g., hosting providers, analytics services), bound by confidentiality agreements.

With Google in connection with Google Ads API services, as required for campaign management.

When required by law, regulation, or legal process.

To protect the rights, safety, or property of Elusive Innovations B.V., our clients, or the public.

6. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements.

Contact form submissions are retained for a maximum of 2 years after the last interaction. Google Ads campaign data is retained in accordance with our client agreements and Google's data retention policy.

Job applications, whether sent through the form on a vacancy page or through LinkedIn, are used only for that vacancy. We delete the data no later than four weeks after the application procedure ends, unless you give us permission to keep it for up to one year for a future vacancy.

7. Your rights (GDPR)

Under the General Data Protection Regulation (GDPR), if you are located in the European Economic Area, you have the following rights:

Right of access: You may request a copy of the personal data we hold about you.

Right to rectification: You may request correction of inaccurate or incomplete data.

Right to erasure: You may request deletion of your personal data under certain circumstances.

Right to restriction of processing: You may request that we limit the use of your data.

Right to data portability: You may request a copy of your data in a structured, machine-readable format.

Right to object: You may object to the processing of your data for certain purposes.

To exercise any of these rights, you can contact us at info@elusiveinnovations.com.

8. Cookies

Our website sets no tracking or advertising cookies. That is why we do not ask for consent through a cookie banner.

Statistics: Google Analytics runs without cookies (Consent Mode with storage denied). Google receives page visits and technical data such as browser type and referring page, but nothing is stored on your device. Vercel Analytics also measures visitor numbers and load speed, likewise without cookies.

Appointments: the planner uses Cal.com for availability and booking. The appointment details you provide are processed for that purpose. Contact-form messages are delivered by email using Resend and recorded as a task in our own CRM.

If you prefer not to send cookieless statistics either, you can block Google Analytics in your browser or with a browser extension. The website keeps working.

9. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We recommend reviewing this policy regularly.

10. Contact

If you have questions about this Privacy Policy or our data practices, please contact us:

Elusive Innovations B.V.

Romeinenweg 110-E, 5349 AL Oss, Netherlands

Chamber of Commerce: 42084856

Email: info@elusiveinnovations.com