Six service lines, one coherent system
What we combine in a project to take over the work that currently happens outside your software, and to bring in the customers who create that work.

Custom Software
A web application, portal or internal system that carries the work your package does not allow for, built around your process.
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Business Automation
Details that are retyped between systems today travel on without anyone touching them.
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AI Solutions
Software that reads a call, a document or a request and carries out the next step inside your own systems.
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Data & Intelligence
The figures from your systems on one screen, current, without anyone exporting them first.
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Digital Product Development
A first version of your product you can put in front of real users, built so you can keep building on it.
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Marketing and Online Visibility
Making sure the customer who is searching finds you, in Google and in AI answers, and that the enquiry lands straight in your systems.
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Elusive Innovations works along six lines: custom applications, business automation, AI solutions, data and intelligence, digital product development, and marketing and online visibility. They come down to the same thing: having systems take over work that is currently done by hand, growing with your organisation, and making sure the customers looking for you actually find you. We work from Oss in the Netherlands, for clients at home and abroad.
Three products that carry out the work.
AI telephony →
Part of AI Solutions
A missed call can cost you an enquiry. An answered call often still needs follow-up. Our assistants answer, make calls and carry out the agreed next steps in your own systems.
Appraisal Copilot →
Part of AI Solutions
At the six offices we work with, writing up a report without AI took six to eight hours. Taxatie Copilot drafts text from your own recording, with the source excerpt alongside it. You review and finalise the report.
Company Brain →
Part of AI Solutions
People search, ask and retype the same things. Company Brain is a layer over the knowledge you already keep. Staff get an answer with the source, or it says it does not know. Who may not see it, does not see it. Not a chatbot. Not a migration.
Which service fits my question?
- It depends where it hurts. Work that recurs every week and has to be retyped is business automation. A process that will not fit the package you own is custom software. Not knowing what your numbers are saying is data and intelligence. Too few enquiries coming in is marketing and online visibility. In a first conversation we work out together which of the six answers your question, and sometimes the answer is that you are better off building nothing.
Can services be combined?
- Usually that is exactly what happens. An order system is custom software, the link to your accounting is automation, and the dashboard on top is data and intelligence. We do not carve a problem up along invoice lines; we build what solves it.
How does an engagement start?
- With half an hour in which we ask what currently goes wrong rather than what you want built. A bounded proposal follows in one of three shapes: a Sprint with fixed scope and price, an MVP through to production-ready, or an ongoing partnership.