Grow without growing your headcount. Custom software, integrations and AI for growing businesses, rolled out together with the people who do the work.
As seen on De AI Storm
Elusive Innovations started at the end of 2025. The team brings over thirty years of combined experience: young enough to stay on top of what is happening in AI, around long enough to know what survives in production. We work for companies whose operation has outgrown parts of the software running it.
The team
Mitchel
Founder
Jari
Founder
Maurice
Founder
Aron
Marketing
Maik
Key Account Manager
Steven
Business Development Consultant
Levi
Software Engineer
From connecting two systems to building a complete platform. Explore what fits your needs.
services/
Your package covers most of the work but misses a crucial step. We build the application, portal or internal tool that completes your process.
services/custom-software
Your package covers most of the work but misses a crucial step. We build the application, portal or internal tool that completes your process.
What we built, and what has been running on it every day since. Each case sets out the situation before, the system we built and what changed in the operation.
Example company
Everything connected
Our product · business software
From lead to delivered project: customer records, email, WhatsApp, calling, planning, AI knowledge and a customer portal in one platform.
View this case ↗
Manufacturing · production
“Where is my order?” Eight production departments, from forge to transport, now sit live in one screen. Work slips and labels roll out on their own.
View this case ↗From lead to follow-up
Sales & recruitment · WhatsApp automation
Every lead followed up within 24 hours, where it used to be half. Around 45 automations drive sales, leads and planning from WhatsApp, where the team already works.
View this case ↗Swipe to explore more case studies
Explore all case studies →Systems we have built more than once and now deliver as products. They work with your calendar, your CRM and the systems you already run.
From phone call to completed action.
Answers calls or places them, then carries out the action in your own systems: appointment booked, CRM updated, confirmation sent.
From recording to a written report field.
Drafts the text for each report field from your own recording of the visit, and every value carries the literal quote it came from.
From scattered knowledge to an answer with a source.
A layer over the knowledge you already keep. Staff get an answer with the source, or it says it does not know.
Companies rarely lose time to one large problem. They lose it to ten small handovers that happen outside the software and are written down nowhere.
We sit with the people who do the work today.
Including the exceptions a package turns into a detour.
Database, integrations and interface all come from us.
Only where we can point at the step it removes.
An extra branch or department fits the same environment.
We walk the process with the people who carry it out, and measure where the hours go today.
You see the screens and the structure before production code.
Each iteration leaves a working version you can use yourself.
Connected to your existing systems, tested on your own data.
Two weeks of rollout with your team, a follow-up measurement, and who maintains what.
Mitchel
Founder
Tell me where the work piles up at your company: which step, how often it comes round, and which systems are involved. In thirty minutes we map the bottleneck and decide whether custom software is the right answer here.
Or call us directly
+31 6 34 07 17 47Or email us directly
info@elusiveinnovations.com30 minutes · online · no obligation
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We reply within one working day, with a first response to your question and a proposal for a time to talk further.
Request the business scanThe things companies ask us most before starting a project.
For a bounded application or a first version you see working software within a few weeks. We deliver in short iterations so you can steer early. Larger systems run longer; we agree the timeline upfront based on the scope.
Yes. The custom code developed for you and your data are yours, under the project agreement. You receive the source code and documentation. Hosting, maintenance and any third-party services are agreed separately.
A Sprint starts at 999 euro: one defined deliverable with a fixed scope. Above that it depends on what needs building, and we work in a production-ready MVP or an ongoing Partnership. After the intro call you know which shape your question falls into.
Only where we can point at the step it removes. An assistant that handles a phone call and books the appointment, or a model that reads a supplier invoice and prepares it for the books. If it returns nothing, we do not build it.
Further reading
Budget
What does custom software cost?
Where the money in a custom build actually goes, which choices move the price most, and how to judge a quote.
Automation
Where to start automating
How to find the one process worth automating first, and why the biggest annoyance is usually the wrong starting point.
AI
When AI genuinely adds value (and when it is hype)
A practical lens for deciding where AI belongs in your process, and where a plain rule does the job better.