AdTech · AI
Our own productElusiveAds
A team of AI agents that analyses, improves and, if you want, autonomously runs ad campaigns.
At a glance
- Commissioned by
- Elusive Innovations · Our own product
- Sector
- AdTech · AI
- Our role
- Product strategy, multi-agent architecture, design and build
- Timeline
- 2024, ongoing
- Team
- Elusive, design and build
- Status
- Live in production
See the product
The challenge
What was going on
Advertising across Google, Meta, X, TikTok and Pinterest means switching between five worlds, each with its own data, rules and controls. Overview and speed get lost.
Optimisation needs constant attention, while the real gains sit in small, continuous improvements no human can track all at once.
Our approach
How we tackled it
We designed a platform where AI agents do the heavy analysis and the human stays in control, until you deliberately let go.
Everything in one place
Google, Meta, X, TikTok and Pinterest brought into one dashboard and one data model.
Agents that analyse
A team of specialised AI agents assesses campaigns and proposes improvements.
Approve flow
The AI proposes, you approve. Every change stays transparent and reversible.
Autonomous with guardrails
Let the platform run fully autonomously within hard budget limits.
What we built
The system
Multi-agent orchestration
Specialised agents that analyse and optimise together.
One channel overview
All channels, budgets and performance in a single view.
Approve flow
AI proposals you approve or reject in one click.
Budget guardrails
Hard limits so autonomous optimisation never colours outside the lines.
Proposals with controlled execution
The platform distinguishes a proposal from a real change. A dry run is the default. Live execution requires an enabled environment, the right brand accounts and a decision under the configured autonomy policy: automatic, approved or blocked.
Analysis, memory and budget together
The architecture combines specialised AI agents with campaign memory and budget rules. Search-term and campaign signals can inform analysis, so proposals can account for previous work and a brand’s configured limits.
Integrations with explicit limits
Adapters cover Google, Meta, X, TikTok and Pinterest. Live data and actions depend on the account, connection and action type. Some actions have no live execution path and remain proposals.
The outcome
Where it stands
ElusiveAds brings five ad channels together in one platform, with a team of AI agents thinking along continuously.
From fully manual approval to fully autonomous operation: the user decides how much control the AI gets, always within fixed budget limits.
The best ad optimisation is invisible: it happens continuously, within your limits, without keeping five tabs open.
Want a system like this for your organisation?
Tell us where the work piles up at your company. Thirty minutes is usually enough to know whether there is something here worth building.