Social media · AI content studio
Our own product · demo dataContent Studio
An AI content studio that puts your socials on autopilot: from idea to published post in one place.
At a glance
- Commissioned by
- Elusive Innovations · Our own product · demo data
- Sector
- Social media · AI content studio
- Our role
- Product strategy, design, build, generative AI
- Timeline
- 2026
- Team
- Elusive, design and build
- Status
- Working product, demo data
See the product
The challenge
What was going on
Staying visible on social media is a full-time job. A brand has to keep posting: come up with ideas, make image and copy, schedule, publish to each channel separately and measure what it returned.
That work is scattered across separate tools, and it stalls the moment someone runs out of time. For an agency running multiple brands, the problem simply multiplies.
Our approach
How we tackled it
We built one workspace where a brand ideates, creates, schedules, publishes and analyses, with generative AI at its core and an autopilot that keeps it running.
Create with AI
AI writes captions in the brand voice, with fitting hashtags, and generates imagery and templates for fast, consistent posts.
Plan and publish
A full content calendar with drag-and-drop and a feed preview, plus automatic publishing to Instagram, Facebook, LinkedIn and Google Business Profile.
Autopilot
An AI engine continuously fills a buffer with new posts, makes image and copy and publishes at the right time. The user keeps control with a single pause button.
Measure and steer
Analytics per brand show what works, per post and per channel, so the AI learns from it and adjusts.
What we built
The system
AI captions and hashtags
Captions in the right brand voice with fitting hashtags, plus a live Instagram preview while you type.
Imagery and templates
AI-generated images and reusable templates for Posts, Reels, Carousels and Stories.
Calendar and feed preview
Week and month views with drag-and-drop, and a feed preview to see and reorder your Instagram grid in advance.
Multi-channel publishing
Automatic publishing to Instagram, Facebook, LinkedIn and Google Business Profile, with a review step before anything goes live.
Autopilot
AI fills the buffer, creates content and posts 24/7, recycles high-performing posts, and everything pauses with one button.
Analytics and brand management
Per-post and per-brand performance, multiple brands under one login each with its own style and hashtag sets, plus a media library with automatic watermarks.
From product information to publication
A Shopify integration can retrieve product data per brand. Templates, AI copy and image support help turn that input into content. Calendar, review and publishing history bring preparation and publication together.
More than a calendar
The workspace includes a media library, templates, post ideas, a grid preview and bulk scheduling. Teams can prepare a series of posts and review how they fit together.
Publish and retrieve results
The code includes Instagram and LinkedIn publishing paths, including media processing and publication status. Analytics reflect what each platform makes available. Publishing requires connected accounts and permissions; this case makes no guaranteed-reach claim.
The outcome
Where it stands
A brand that stays visible on social media every week, without anyone having to dive in daily. The calendar runs ahead, the feed can be previewed, and the AI makes sure new posts are always ready.
What is normally half a job runs largely on its own here. A Shopify link turns a product into a ready-to-go post, and the analytics show in black and white what it delivers.
The best content engine is one that keeps running, even when you don't. That is exactly what we set out to build with this content studio.
Want a system like this for your organisation?
Tell us where the work piles up at your company. Thirty minutes is usually enough to know whether there is something here worth building.
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